Jim Croce knew what he was singing when he recorded “You Don’t Mess Around With Jim” in 1973: “You don’t tug on superman’s cape You don’t spit into the wind You don’t pull the mask off that old lone ranger And you don’t mess around with Jim” Today Kraft Foods is facing the music after playing with Australia’s national snack spread – Vegemite. Following a marketing campaign to name a new, lighter Vegemite variant the company announced the winner yesterday. iSnack 2.0 is the name selecte

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Tampering with an Icon: Vegemite Faces Consumer Fury